We spoke to the Director of MoistTech Corp, John Fordham about their development drivers, the MoistTech IR3000 and Ceramics Expo. 

John’s history in the ceramics industry began in the late 1970s with the development of the NIR (Near Infrared) online moisture sensor. This technology has opened many doors into ceramics product quality control by measuring the moisture content instantly online with great accuracy. Several generations of sensors have allowed John to visit many of the industry leaders and help them monitor product quality.

Ceramics Expo – CEX
John Fordham – JF

CEX: Which customer or market demands were the biggest drivers of your company’s growth during the past three years?

JF: The ceramics industry has shown a large need for the MoistTech IR3000 and our experience. Improving product quality, cutting costs and controlling the process have been very big drivers.


CEX: Do you anticipate that those demands will continue to be your biggest growth drivers for the next three years, or are you anticipating new trends?

JF: We do anticipate a continued demand in these areas. Of course, as the industry changes and the market increases, trends will transform.


CEX: What are your areas of R&D focus, and what timeline do you anticipate for bringing your next new products to market? Can you tell us anything about those products?

JF: Our current R&D focus is to improve our technology using the latest available energy sources, and increase our measurement capabilities. We are considered the industry leader and will continue our efforts to stay ahead of current customer requests.


CEX: What is your company’s approach to strategic partnerships or joint ventures, and what kinds of partnerships are you most open to exploring?

JF: MoistTech holds a considerable number of partnerships in the industry. We consider these partnerships to be key to keeping up with the market. We are always open to any partnership in product development and improving quality control.


CEX: What products will you be featuring at the show this year and what response are you expecting?

JF: MoistTech will be featuring our flagship online NIR moisture sensors: the IR3000 and 3000 Series sensors. We do expect continued interest and growth in our application installations.


CEX: Why are you exhibiting and what connections do you hope to make there?

JF: MoistTech will be exhibiting this year to help educate the industry on the importance of moisture control/monitoring. We are excited to provide a cost-effective solution that can help the ceramics industry. 


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